9 Mar
2012
Kony 2012 is up to 52.5 million this morning, four days after launching onto the web..
Produced by Jason Russell of Invisible Children Inc, in a high production quality, documentary style, Jason and his team's goal was half-a-million viewers by the end of the year. Their aim was to “make Kony famous,” (Joseph Kony, very bad guy from Uganda, now in Congo).
Their vision is a world without Joseph Kony, built upon the eternal value of justice.
The moment has caused quite a stir. Some simple observations:
1. Kony 2012 highlights the potential of social media to move masses of people.
2. Kony 2012 focuses on a clear villain with a clear vision: "Stop him!"
3. The true story isn’t as easy to convey and would have never gone viral. (See Kevin's comment from yesterday's post.)
4. Kony 2012 offers a sense of unity for the emerging generation, giving a sense of purpose, meaning, and identity around a perceived justice issue with easy ways to get involved: post the video, wear a bracelet, donate a few dollars.
5. Commend Russell for his passion, but why Joseph Kony? As evil as Kony is, he is a spent force,yesterday's news, if the Ugandan's are to be believed. There is much more in the world to be concerned about. For example, many more children die of starvation than are affected by Kony's LRA. clean water, sex trafficking, energy issues, Chinese labor practices, economic disparity, godless consumerism, are greater evils. Oh yeah, and billions without Christ.
6. Where is God in all this? Without a shared commitment to Christ and his kingdom with the discipline of participation in a discerning community, what we see are millions touched by the media savy of a effective team, yet lacking the discernment to track with truth and hear what the Lord would have.
The Kony Craze gives us a great opportunity to pause and ask, What are the best ways to process this kind of viral intensity?